What Anchor Text Diversity Percentages Should We Use in Links?

All right, Joe. We’ve got the expresso machine here in the background, so just bear with me for just a second. There we go.

Your question here is a great one about link diversity. Just so people know what he’s talking about, he’s talking about… say this is Joe Justin’s name here, and this is a backlink to his Facebook, OK? The words “Joe Justin” are the underlined clickable text, and it’s called anchor text. With Google, you have to be careful about what keywords you put in that anchor text.

Actually, Joe, you have here, for instance, 60% main keyword. That is way too much. Say that your keyword phrase you’re optimizing for is “Joe Justin;” you would want less than 25% of your links to have “Joe Justin” as the anchor text, the blue clickable text. Then you’d want… it’s pretty simple if you just do 25, 25, 25, 25. There are some more official percentages out there, but in general “click here” and naked links should be, maybe, 60% of your links should be “click here.” Not just “click here,” though, it should be other generic phrases, as many as you can come up with. If you can come up with 300 or 400 and have those rotate through, that’s really the best.

Then, your naked links – which, for those of you who don’t know what a naked link is, that just means that the actual blue clickable text, the anchor text, is just www.yourwebsite.com. That’s what they actually click on is the blue clickable text. That can be 70% or so of the anchor text as just generic text and naked links. Then, you’ve got maybe, 10 to 20% would be variations of the keyword, like different order, mixing up the keywords, adding different words in, but always including your main keyword. Then lastly, you have under 25% should be your main keyword phrase. This is a
big, big thing since the Penguin update. If you do a Google for Penguin update, in Google you can read all about it. Watching this link diversity is a huge, huge deal.

Falian from WickedFire actually did some analysis on websites that were just completely natural, no artificial link building at all. A number of websites there… he did a webinar a while back when the whole Penguin thing started, and he talked about these percentages. He had a lot more exact percentages that he came up with after he did this testing of this data sample, and he came up with some pretty good percentages that sites that actually do zero link building and all their links are completely natural, what kind of percentages of keyword link diversity do they have there in their backlinks. That was sort of the percentages that spread through the Internet marketing community, the percentages that people are trying to meet.

The main thing to get out of all this is that your main keyword needs to be less than 25%. That’s a big no-no. The other thing to realize is that you can actually rank… post Penguin, some people are ranking sites with actually zero backlinks that actually have the keyword phrase in them, and the rest of the backlinks, almost all the backlinks, are just naked links and just generic text like “click here,” “website,” and stuff like that. They’re ranking it just on that. That means that Google is getting most of their signals just from the on-page stuff, just from the stuff that is on your actual website, your title tag, and the keywords on your home page and things like that, which is a big change from the past. Keep that main keyword way, way down the percentages here, Joe.

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